We, at D.L. JOHNSON CONSULTING AGENCY, collaborate with clients to develop and execute fully integrated public affairs and startup campaigns. Whatever the strategic objective, D.L. Johnson Consulting Agencys’ world-class strategists understand and optimize every move on the public-affairs playing field including; federal, state and local governmental actions/contracting, issue management campaigns, procurement and grant application efforts, initiatives and startup administration, private-sector relations, and policymaker and public outreach campaigns.
We help our clients define, refine, repair, and manage perceptions important to their relationships with the general public and their targeted audiences. Our full-service public relations and grassroots communication team handles individuals, businesses, corporations, non-profits, and governmental clients. We also specialize in state and local government public affairs advocacy and public contract acquisition. From press releases to speech writing to social media to coalition building, we have vast experience with both proactive PR and crisis management. If you’re looking for real ways to create and keep up customer loyalty, consider hiring our team of professionals at D.L. JOHNSON CONSULTING AGENCY.
Our Strategic Planning Services Help You Clarify, Prepare and Manage Your Future Growth
Do you have a written strategic plan? How about a marketing plan? If you do, when was the last time you reviewed or updated them? Were they used only as part of your business plan to get financing or are you using them as a road map to your success? We can help you clarify your vision and mission, and reach your goals. No fluff, B.S. or other esoteric nonsense… just clear, deliverable, manageable action steps that take your business to the next level and beyond! We’ve put together a step-by-step workflow to help. We work through a series of questions and plan your resources for your next project and create a substantial difference in a successful financial management.
Five Reasons Why You Should Consider Using Us
Tomorrow’s business is DIFFERENT from today’s business.
The business you have today is from your marketing efforts you did in the past. Tomorrow’s business will come from the decisions that you make (or don’t make) today. A strategic marketing plan helps you make the most of your marketing budget. There are no plateaus in business — you are either growing or dying . . . especially in today’s economy and competitive marketplace.
MANAGING tomorrow’s business is different.
You have two basic scarce resources — time and money. Your business has at least one person or an entire department devoted to the management of the accounting transactions to create your financial reports, right? Of course. Which direction are financial reports looking — forward or backward? Backward. While important, financial reports show you the results of how well you managed your organization’s time and money in the past. A strategic marketing plan is the road map of where you want to go in the future because tomorrow’s business is different.
CHANGE is inevitable.
Think about your business. What changes have taken place in the last year? What about in the last five years? There is one thing you can count on and that’s change. Having a strategic marketing plan helps you anticipate and plan for change so you are not as likely to be caught off guard. Your marketing plan is a living document and should be reviewed and modified according to the changes in your business, industry and markets.
You have more VARIABLES to consider than ever before.
With information on the planet doubling every year, you face new challenges at a rapid pace. There are internal and external forces that act on your business and having a marketing plan helps you to ask the right questions to focus your efforts and when implemented, ensures that you remain competitive and profitable.